ODM  
ETL is well known for its innovative design and excellent quality. We have our cross functional product development team which consisted of people from Marketing, Design and Engineering to propose new ideas, designs and technologies according to market trends and needs in a regular basis to keep our product line up-to-date and innovative.

Generally two new product line introductions will be given each year. April and October lined up with two major trade exhibitions, approximately 20-30 new products each time.

Products introduced in the past ranging from LCD clock (radio-controlled, projection, travel, world time, timer), weather station, thermometer (cooking, wine, aquarium, automobile, wireless data transmission, wired indoor/outdoor), AM/FM radio (PLL, auto-scan), digital compass, digital photo frame, car accessories and products in other aspects.